Board of Directors

CEO & Founder, UK

Chris is one of Scotland’s most connected

entrepreneurs in the travel and technology

landscape. After serving in the Royal Navy, he carved out a career in Financial Services and spent more than 30 years as a Chartered Financial Planner before launching tripsology and spelfie. Chris is a member of the Institute of Directors and a Presidents 1783 Network member (Glasgow Chamber of Commerce).

Chris Newlands

Chris Newlands

David Kaye

David Kaye

Company Secretary, UK

David is a Partner with Harper Macleod LLP and head of the Retail & Franchising Team.

Additionally, he is very involved in corporate

governance and has an extensive portfolio of

Board appointments, having spent a significant part of his career acting as Company Secretary and/or Non-Executive Director to a large number of high profile businesses.

“spelfie takes social media marketing into a

different stratosphere.”

Steven Mail

Steven Mail

Non-Executive Chairman, USA

Steven is an investor, advisor, former CEO and

Global Macro Hedge Fund Manager. He managed two of Europe’s largest Global Macro Hedge Funds, both of which were listed on the Irish Stock Exchange. Since 2012, Steven has been advising and investing in unlisted technology companies and in 2014 was appointed as a Global Scot Business Ambassador by the Scottish First Minister. Steven is also a selection panellist and mentor with Endeavor, the world’s leading network for scaling entrepreneurs.

Advisory Board 

Eric Orme

Technical Advisor, USA

Eric is an established product and technology leader in the media industry. Currently the leading WW Live Events for Amazon Prime Video, Eric has worked in a variety of technology companies and startups over the past 19 years.


“Spelfie is able to preserve those hard to capture moments in a completely new and unique way that wasn’t possible until now.”

Eric Orme

Linda McCutcheon

Linda McCutcheon

Strategic Advisor, UK

Linda is an executive who helped lead the print media industry into the digital age through the migration of content to online channels and platforms. She has an extensive background in market and media research and has been a steward of brands such as Time, The Economist, Business Week, and Money as well as their digital sites. Linda keeps a keen focus on emerging technologies.

“This is the biggest thing in digital advertising

I’ve seen in 10 years!”

Hayden Sutherland

Hayden Sutherland

Digital Advisor, UK

Hayden is experienced in online strategy,

technology delivery and digital marketing.  He is the founder of a digital strategy consultancy

(Ideal Interface Ltd) which includes Hoseasons, Corinthia Hotels, CalMac Ferries and Abellio ScotRail amongst its clients.

"I was there, at that time" in a picture taken

from space... bloody space!"

Hayden Sutherland

Dr Chris Arnold

Dr Chris Arnold

Media & Creative Advisor, UK

Chris specialises in advertising and brand

marketing and was previously a Creative

Director at Saatchi and Saatchi.  He currently

works for Creative Orchestra (a creative

advertising and brand management agency) in


Chris Walters

Non-Executive Director, USA

Chris is our US-based advisor and has a

background in positioning companies for rapid

market expansion and revenue growth.  He was previously a Partner at McKinsey & Company and currently works for Activate (a strategy consulting firm for tech, internet, media, entertainment and sports businesses) in New York.

Chris Walters

David Turnball

David Turnball

Travel & Tech Advisor, Germany

David is an established hospitality, travel and

technology leader, supporting a variety of B2B

media and technology companies within a

partner, advisory & board capacity following his exit from SnapShot, in Summer 2018.


“spelfie represents the ultimate “shareable”

moment, connecting people and places in a

unique way to record memorable and worthy


Peter Gillespie

Peter Gillespie

Sales & Digital Advisor, UK

Peter is experienced in sales and marketing,

business management, team leadership and

driving change.  He was previously the sales and marketing director of S1 (Scotland’s leading internet/digital classified advertising solutions business) and is currently the founder of a marketing and sales consultancy company (Ten Business Consultancy Ltd)

Anthony Burr

PR & Media Advisor, UK

Anthony is a public relations expert who

specialises in publicity, media management and story brokering.  He is a former newspaper and television journalist who has worked with The Sunday Times, Daily Express and Sky Sports, and is currently the founder of a communications company (Burr Media).

Anthony Burr

Catherine Craig

Catherine Craig

Commercial Advisor, UK

Cathy has a background in commercial,

marketing, sales, business development and

people change across a range of industries.  She was previously a Commercial Director of CalMac Ferries and a Commercial Director of ScotRail and is currently the Commercial & Membership Director of Entrepreneurial Scotland and a Board Member of VisitScotland.

Richard Higgs

Scale-Up and Strategy Advisor, UK

Richard is a director at CEO and MD level for IT companies within both private and public

sectors. He also has experience in both Flotation and Trade sales as well as being an early stage and scale-up entrepreneur. Richard’s critical experience is in identifying and implementing disruptive strategies and products into markets that transform the way the target market performs.

Richard Higgs

Peter Syme

Travel and Digital Advisor, UK

Peter is a specialist in adventure and the $180B tours and activities sector of travel. As well as running several of his businesses he is an advisor to multiple startups within the sector. He is also a regular speaker at travel events and University Digital Leadership and MBA courses.

“I see dozens of travel start-ups each year.

Spelfie is one of the most innovative I have ever seen”

Peter Syme

Peter Syme

Craig Alexander Rattray


Craig Alexander is a highly-skilled Scottish

Chartered Accountant and Finance Director /

CFO with over two decades of experience in

developing strategy, raising finance and providing full strategic financial management.

Craig Alexander brings comprehensive insight

and skill to company development, financial

management and major bottom-line results.


“The ability to capture a moment in time, or my experiences from space, is mind-blowing.”

Craig Alexander Rattray